
SomiSomi
This LA-based Korean chain makes magic with soft serve ice cream, taiyaki cones, and fillings
After trying SomiSomi’s brilliant signature menu item – ice cream served inside a Japanese taiyaki shell – you may wonder, as we did, why there isn’t more innovation on the cone side of ice cream cones. It’s possible to go to SomiSomi and order either plain ice cream or regular taiyaki (with fillings including cheese, Oreos, or red beans), but we learned early not to do that. Visit SomiSomi solely for the ice cream and taiyaki combination, known in Korean as Ah Boong.
Admittedly, there’s more to this particular invention: It works because the soft, fish-shaped, waffle-flavored taiyaki shell is filled with both soft serve ice cream and an inner lining of filling, such as Nutella, which helps the textures and flavors melt seamlessly together with every bite. It works because the Ah Boong’s filling could also be custard, red bean, matcha custard, or black sesame, guaranteeing anyone some sort of extra gooey flavor beyond ice cream. It works because SomiSomi lets you choose to dust the top with matcha, coconut flakes, cereal or cookie crumbs, or sprinkles, then offers to add a mini macaron, strawberry, or other second topping for crunch.
It all works so well together. Except for one thing: the ice cream flavors.
Every SomiSomi location’s soft serve flavors are limited – to a fault. No matter which of five Orange County locations you visit, you’ll only find six distinct flavors – currently cookies ‘n cream, matcha, milk, ube, salted caramel, and sweet corn at some locations, with black sesame or chocolate subbing in at others – plus three swirled mixes, such as “cookies ‘n cream & sweet corn.”
If each of the flavors was potent or really unique, we’d have no complaints. But they’re almost always commonly available and relatively weak in flavor, such that the matcha and black sesame will look more like matcha and black sesame than taste like them. They’re not flavorless, and there are some exceptions to the general rule, but this would not be the place we’d go for ice cream alone. (See: Saffron & Rose, Pampas Helados Argentinos, etc.)
So when SomiSomi says they have a coffee or Thai tea flavor, normally big draws for us, we don’t instantly get excited and start salivating. Instead, we wonder if it will taste good, or like anything. Combined with some chain-side stagnation in introducing new flavors, this reality has held back certain locations from being as continuously exciting as they would be with more and better flavors.
At this point, we visit SomiSomi once or twice a year, customize whichever Ah Boong we order with Nutella, and enjoy it for what it is. With ice cream flavor tweaks, we’d visit a lot more often, but the status quo is certainly healthier for us, and keeps their lines from becoming too long.
Stats
Price: $
Service: Counter
Open Since: 2016
Addresses
305 N. Harbor Blvd.
Suite 107
Fullerton, CA 92832
714.578.5031
9828 Garden Grove Blvd
Suite 1105
Garden Grove, CA 92844
714.643.9025
7777 Edinger Ave. #160
Huntington Beach, CA 92647
714.622.4252
2700 Alton Pkwy. #125
Irvine, CA 92614
949.387.6333
640 Spectrum Center Dr.
Irvine, CA 92618
949.932.0760
Instagram: @somisomiicecream